Assessment
For those who want a quick, honest read on where they stand and what to do first.
- Briefing meeting
- Prior review of social media, website and ads
- Report with the top three priorities
Brand management and consulting · Across Brazil and worldwide
Structure before you execute.
It all starts with understanding what your company offers, who it talks to, where it needs to be and how to communicate. We build that foundation together and, if you want, we keep working side by side through execution.
15 years of experiencein communication, marketing and design
+100 companiesadvised toward continuous growth
Risk managementover R$ 100k invested in ads with no wasted budget
The starting point
Many companies invest in execution without a solid structure behind it.
The result is scattered actions, misaligned messages and budget spent without direction.
- Posts every week, but the message changes with every post
Without a clear positioning, every piece pulls in a different direction and the audience never understands what the company does best.
With structure, every post reinforces the same message and the brand becomes known for what it does best.
- Invests in ads without knowing what to measure
The budget runs, the numbers come in, and nobody can tell whether the result was good or bad.
With structure, every dollar invested has a goal and a metric that shows whether it worked.
- Switches agencies and always starts from scratch
Without a defined standard, the brand speaks differently in every piece, creating confusion in its communication.
With structure, the brand gains a documented standard that any team or vendor can follow.
Consulting
Communication structuring
First we design the structure, so every action has direction, priority and criteria. This plan becomes a reference document that guides every area of your company's communication.
- 01
Assessment
A review of current communication, channels, competitors and where customers come from today.
- 02
Positioning
What the company is, who it exists for and why someone would choose it.
- 03
Audiences and messages
Customer profiles and what to say to each one, with a defined tone of voice.
- 04
Channels and priorities
Where to be, where not to be and in what order to invest time and budget.
- 05
Execution roadmap
A phased plan, metrics and a ready briefing for whoever will execute.
Full structuring
Your brand's complete plan, from assessment to action plan.
- Positioning and tone of voice
- Audiences, channels and editorial line
- Performance metrics
- Ongoing briefing
Advisory
A strategic view every month, reviewing results and adjusting the plan so the brand keeps evolving.
- Monthly meeting
- Metrics review
- Priority adjustments
Industries
Sports and PerformanceLegal and ConsultingInsurance and FinanceHealth and WellnessEngineering and ConstructionRetail and E-commerceTechnology and InnovationEducation and Research
Portfolio
From strategy to the final piece
Different industries and the same care to understand the business before creating.
Product LaunchPhelcom Technologies · Campaign in Portuguese, English and Spanish
Visual IdentityBranding and Brand Applications
RedLine EsportesContent and Media · Sports Retail
MGodoyCorporate Website and Google Ads · Legal
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Norm PerformanceMeta Ads · Endurance Nutrition
01
Product Launch
Campaigns built to launch strong, adapted to every format and every market, including other languages.
PT · Story
PT · Feed
ES · Story02
Ongoing Partnerships
Over 100 Brands Served
Companies of very different sizes and industries, each with its own voice. What stays the same is the method of understanding the business before creating.
Health and WellnessLegal and ConsultingInsurance and FinanceSports and PerformanceRetail and E-commerceEngineering and ConstructionTechnology and InnovationEducation and Research
03
Digital Content Strategy
Pieces that showcase the product and speak the buyer's language, ready for the feed, stories and ads.
04
Corporate Websites
Clear, fast websites that organize information and build trust from the very first screen.
Journey
A journey built in layers
From design to strategy, each stage added a new perspective. Today, they all work together for your brand.
2011 to 2013
Design and Institutional Communication
+ Graphic Design+ Institutional Communication
I started out creating campaigns, visual identities and materials for universities and research centers. I learned early on to turn technical topics into clear communication and to respect the identity of large institutions.
2014 to 2015
Editorial Production
+ Layout+ Graphic Design Systems+ Prepress
Producing books and reports gave me rigor in information hierarchy, typography and print-ready files. A technical foundation I bring to every piece to this day.
2016
Own Agency and Digital Marketing
+ Meta Ads+ Google Ads+ Social Media+ Websites
I opened my own agency and began serving companies across very different industries. To design I added paid media, content and web development, always focused on results and reporting for every client.
2021 to 2023
Product Marketing and International Markets
+ Product Launch+ Events and Trade Shows+ English and Spanish
I led the launch communication for a medical technology, taking the brand from Brazil to English and Spanish speaking markets. I broadened my view to long-term planning, larger budgets and multidisciplinary teams.
Today
Full Stack Strategy and Execution
+ Consulting+ Branding+ Planning+ Artificial Intelligence
I bring all these layers together in one place. Leading my agency, I run the complete process, from assessment and positioning to visual identity, content, websites and paid media. My consulting grows out of this end-to-end view.
Education
Bachelor's in Communication · Advertising
The creative and strategic foundation for understanding brands, audiences and how every message should be built.
Graduate Studies
MBA in Brand Management and Marketing
The business perspective behind communication, focused on positioning, brand equity and growth.
Recognition
Advertising Awards
Award-winning work at national advertising festivals, including the Gramado World Advertising Festival.
Planning and creativity in the same line of thought.
I'm Lucas José Guedes, an advertising professional with an MBA in Brand Management and over fifteen years of experience in communication. My path has included institutional communication for universities, editorial production and marketing for large companies.
For ten years I've led Delig Marketing & Design, serving brands across different industries. Along the way, I noticed a pattern. The problem is almost never a lack of execution, but a lack of structure before it.
Outside of work, I'm an amateur triathlete. The sport taught me that consistency and planning make all the difference, in training and in brands.
Meta AdsGoogle AdsWordPressPhotoshopIllustratorInDesignPremiereReporteiAI tools
Contact
Let's connect ideas?
Every good strategy starts with a conversation.
Tell me about your company and let's figure out together where to begin.